Method: Fight Dirty by Kovert Creative & People Against Dirty

Client: Method
Date: Oct 2017
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Method, the design-driven home, fabric and personal care products company, has launched 'Fight Dirty,' a tongue-in-cheek public service announcement starring funny woman, Tiffany Haddish. Debuting at the height of cold and flu season, the two-minute spot is designed to raise awareness of the importance of washing your hands.

Named “the funniest woman alive” by VanityFair.com, Haddish most recently starred in Universal’s 'Girls Trip' alongside Jada Pinkett Smith, Queen Latifah and Regina Hall. In addition to bringing her comedy to stages around the world, Haddish can be seen on her new Showtime comedy special, 'Tiffany Haddish: She Ready! From the Hood to Hollywood,' as well as alongside Tracy Morgan in the upcoming TBS show, “The Last O.G.”

As funny as Tiffany Haddish is, the fact remains that not washing your hands is no laughing matter. Consider that 80% of common infections are spread by hands, according to the CDC and that 111 million workdays will be lost, costing nearly $7bn in lost productivity between October and May.

In addition to the “Fight Dirty” PSA, Method’s mini-seasonal campaign consists of other digital content – including 30-, 15-second and behind-the-scenes videos – as well as a dedicated Tumblr page. To see more, visit methodhome.tumblr.com.

People Against Dirty, who did the spots, is a company made up of two brands – method and Ecover.

Credits

Agency: Kovert Creative, People Against Dirty

Client: Method