The Drum Awards Festival - Extended Deadline

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Agency: Koto
Client: Blablacar
Date: Jan 2018
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European startup BlaBlaCar has a new logo and visual identity. Founded in Paris, BlaBlaCar is now used by more than 60 million people worldwide. The new logo and visual identity are a significant departure from BlaBlaCar’s previous focus on primary colours and educational messages, and are designed to better reflect the company’s current scale, maturity and confidence as it moves into its second decade.

The logo trades its primary colours for a more mature look. The two ‘Bs’ of BlaBlaCar come together like two people in a car, a departure and arrival point, and the speech marks framing a conversation – whether in the car, or with loved ones at their destination.