The Drum Awards for Marketing - Extended Deadline

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Client: Kool-Aid
Date: Dec 2019
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The iconic, always-hype pair Kool-Aid Man and Grammy award-winning artist Lil Jon are 'krashing' the holidays again this year to help to fans get into the Christmas spirit and make one lucky fan’s Christmas wish list come true.

Through December 12 at 11:59pm ET, fans can head to TikTok and post a video showing off their best “Oh Yeahhhh” and dance moves to their lit holiday track, All I Really Want For Christmas. Fans must include #OhYEAHChristmas and #Contest to enter for the chance to win $10,000 to get everything on their list, just in time for Christmas.

Last year, Kool-Aid Man and Lil Jon krashed the holidays with the holiday collaboration no one knew they needed but everyone loved: the holiday song, All I Really Want for Christmas, that had fans turning up even after their trees were down and their decorations packed away.

To enter, fans must use #OhYEAHChristmas and #Contest on their TikTok post for a chance to win. The video with the highest views on TikTok will get everything they want on their Christmas list.