Puma: Unlock New Levels by Knas

Agency: Knas
Client: Puma
Date: Jan 2019
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Puma has taken football off the pitch and placed it within the competitive world of gaming, as it launches its SS19 designs for Puma One and Future football boots.

Created by Knas, and directed by Hans-Christoph Schultheiss, 'Unlock New Levels' features football stars Luis Suárez, Sergio Agüero, Antoine Griezmann, Marco Reus and Romelu Lukaku as characters in a video game.

The game is controlled by a group of teens, who have met up for some gaming. After selecting which of the football stars they wish to play as the kids must choose their weapon of choice: Future or Puma One football boots.

The premise of the game is to unlock new levels, by defeating their opponents and overcome deadly challenges using either football boot.

The film meshes together different styles of popular games, and each level the kids must unlock is inspired by different video game genres.

Griezmann’s “Giant Goalkeeper” appears like a classic end boss, while Reus' level is played in the style of first-person shooter games. Suárez is the wild gunslinger, as he is known for his deadly shots and explosive temper, while Agüero is challenged with a jump’n’run scenario. Lastly, Lukaku is placed in a Streetfighter-like challenge against zombie-defenders.

Credits

Manager Production Teamsport: Shanon Zuern

Agency: KNAS Limited

Creative Directors: Eduardo Marques, Maximiliano Chanan

Producer: Hülya Corty

Client Service Director: Pierre Byman

Production Studio: Sehsucht

Service Production: Falca

Director: Hans-Christoph Schultheiss

DOP: Morten Forsberg

Producer: Frauke Fudickar, Stephan Reinsch

Editor: Andreas Bardet

Design: Axel Brötje, Julius Brockelmann, Caroline Goehner, Andre Ljosaj, Ramon Springer

3D Lead: Timo von Wittken

3D Artists: Max Zachner, Jannes Kreyenberg, Heinrich Löwe, Fabian Heller, Frank Spalteholz, Florian Renner, Franz Ferdinand Kubin, Daniel Büttner, Chris Hempel

Lead Motion Designer: Arjen van der Wal

Motion Design: Mitra Navab-Pour

Compositing Lead: Florian Zachau

Compositing Artists: Alexander von der Lippe, Melissa Panek

Grading: Florian Wolf, Florian Zachau

Music & Sound Design: musicmusic, Meik de Swan

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