Puma has taken football off the pitch and placed it within the competitive world of gaming, as it launches its SS19 designs for Puma One and Future football boots.
Created by Knas, and directed by Hans-Christoph Schultheiss, 'Unlock New Levels' features football stars Luis Suárez, Sergio Agüero, Antoine Griezmann, Marco Reus and Romelu Lukaku as characters in a video game.
The game is controlled by a group of teens, who have met up for some gaming. After selecting which of the football stars they wish to play as the kids must choose their weapon of choice: Future or Puma One football boots.
The premise of the game is to unlock new levels, by defeating their opponents and overcome deadly challenges using either football boot.
The film meshes together different styles of popular games, and each level the kids must unlock is inspired by different video game genres.
Griezmann’s “Giant Goalkeeper” appears like a classic end boss, while Reus' level is played in the style of first-person shooter games. Suárez is the wild gunslinger, as he is known for his deadly shots and explosive temper, while Agüero is challenged with a jump’n’run scenario. Lastly, Lukaku is placed in a Streetfighter-like challenge against zombie-defenders.
Manager Production Teamsport: Shanon Zuern
Agency: KNAS Limited
Creative Directors: Eduardo Marques, Maximiliano Chanan
Producer: Hülya Corty
Client Service Director: Pierre Byman
Production Studio: Sehsucht
Service Production: Falca
Director: Hans-Christoph Schultheiss
DOP: Morten Forsberg
Producer: Frauke Fudickar, Stephan Reinsch
Editor: Andreas Bardet
Design: Axel Brötje, Julius Brockelmann, Caroline Goehner, Andre Ljosaj, Ramon Springer
3D Lead: Timo von Wittken
3D Artists: Max Zachner, Jannes Kreyenberg, Heinrich Löwe, Fabian Heller, Frank Spalteholz, Florian Renner, Franz Ferdinand Kubin, Daniel Büttner, Chris Hempel
Lead Motion Designer: Arjen van der Wal
Motion Design: Mitra Navab-Pour
Compositing Lead: Florian Zachau
Compositing Artists: Alexander von der Lippe, Melissa Panek
Grading: Florian Wolf, Florian Zachau
Music & Sound Design: musicmusic, Meik de Swan