Klarna: advert-body-2

Snoop Dogg has joined forces with trendy banking scheme, Klarna, as the face of its 'Get Smoooth' campaign. Valued at $2.5b last year, the Swedish financial unicorn has attracted the attention of the millionaire rapper, recently becoming a minority shareholder in the company.

A metamorphic groover, Snoop Dogg is the king of reinventing himself with a new alias. We've had DJ Snoopadelic, Niggarachi, Snoop Doggy Dogg, Snoop Lion, Snoopzilla and even Nemo Hoes.

Now, everyone's favourite RnB pooch is to be known as Smoooth Dogg (for limited ad time only).

Klarna's 'Get Smoooth' campaign exercises Snoop Dogg's easy vibes to demonstrate the smooth facilitating nature of its service.

Snoop Dogg stars in three ads released by the bank. Oozing cool, the spots follow the King while he becomes 'Smoooth Dogg' in a chilled-out coronation, relaxes in an elaborate 7m bed with a pack of Afghan hounds for company, and lavishly spreads gold peanut butter over toast.