The Swedish 'pay later' service, Klarna has launched its first international campaign – ‘I wish I’d bought it with Klarna’ – with the internet sensation Celesta Barber as its leading lady.
'I wish I'd bought it with Klarna' in a three-part series that seeks inspiration from home-shopping TV shows.
Barber - who became famous for mocking unattainment model shots - is the theatrical host.
In each video, Barber comically addresses some unfortunate shopping fails – from miniature garden furniture to Sue Ellen’s woeful hair curler to an unfortunately seethrough wedding dress.
After presenting each shopping mishap, she tells viewers how Klarna's 'pay later' option can help them avoid blunders.