Aventura Mall: Aventura Mall Rebrand by King & Partners

Aventura Mall in Aventura, FL, and its agency of record, King & Partners, have announced a rebrand and ad campaign following the 315,000 square foot expansion of the property.

The expansion includes experiential contemporary art, a new food and beverage program, an amenity filled lounge and slew of in-demand retailers. After a thorough brand discovery phase where King & Partners learned about the mall’s customers, competitors and future vision, they built a brand strategy that will resonate with both new and existing customers.

The rebrand includes a new tagline, 'A World to Discover,' which reflects the shift from a retail-centric mentality to a broader exploration of experiences, all supported by Aventura’s new brand pillars of culture, style and taste. In addition to the overarching brand identity, King & Partners developed a new logo, typeface, colors, and brand guidelines, which will be applied across all property and marketing collateral from in-mall digital signage to valet uniforms. They also named and branded the new VIP lounge, Level Three.