Internet Watch Foundation: So Socking Simple by Kindred

Kindred Agency has made a film for the Internet Watch Foundation (IWF) to encourage men to report sexual images and videos of underage sexual content they may stumble across online, and it involves a talking sock.

The film, ‘So Socking Simple’, done with the IWF in partnership with sexual abuse charity the Marie Collins Foundation, features a young man and his ‘special sock’ – essentially a wank aid – a character who chats with him before watching online pornography.

The sock – a slightly dingy (ew) sock with eyes – who admits “they’ve seen a lot together”, tells the young man that reporting is quick, easy and anonymous and means the IWF can remove underage sexual content. Last year alone it removed over 100,000 webpages containing criminal content.

The film will run for two months across Facebook, Instagram, Twitter, Snapchat and Twitch. The Kindred team developed the work over a period of six months, working closely with the sexual abuse charity and survivors of sexual abuse. Production Company Blink Ink was chosen due to its team of expert puppeteers who bring to life inanimate objects.