Clients: KFC , MTN Dew
Date: Jul 2019
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin' up a true-to-its-roots soda that will brighten each and every one of your taste buds.

Sweet is the Mtn Dew pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good. How did it go down? With a "glass is always full" swagger, Sweet strolls into Colonel Sanders'office with his Southern charm and wins him over quicker than a bolt of lightning could strike! The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck.

Mtn Dew Sweet Lightning is the first exclusive beverage to be offered at KFC. For Dew, this is only the second time the brand has partnered with a quick-service restaurant – the first being the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago.

Sweet Lightning was developed in partnership with the food and beverage innovation experts at KFC and Mtn Dew to create the perfect pairing for KFC's Original Recipe fried chicken. Original Recipe is a KFC brand staple, and the innovation experts for each brand wanted to create a beverage that is as unique as the fried chicken it was created to complement.