The Drum Awards Festival - Extended Deadline

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Client: KFC
Date: Jan 2019
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The bowl haircut of the 90s was something most people would rather not relive, but for those few that do, KFC is offering an opportunity to chop your hair into a uniform shape, in an effort to promote the brand’s KFC Famous Bowls.

On Thursday, January 10 from 1-5pm EST in Brooklyn, KFC is hosting a pop-up event to offer consumers a chance to receive a trendy bowl cut in honor of $3 Famous Bowl promotional pricing, as well as the introduction of a new Spicy Famous Bowl.

With the help of actual hairstyle designers, KFC created five stylish, modern-day takes on the bowl cut style. And now KFC wants to make people (and their bowl cuts) KFC famous. New Yorkers or visitors to the Big Apple can sign up for a time slot to get their very own bowl haircut at Ludlow Blunt (85 N 3rd St, Brooklyn, NY 11249) at Limited time slots are available, but walk-ins will be accommodated as availability allows.

Participants will receive a gift card for a KFC Famous Bowl and have the opportunity to be photographed with their new ’do for a chance to be featured on KFC’s Twitter channel. Those outside of New York can show the digital lookbook from the website to their stylist, let them work their magic and share their KFC-inspired bowl cut on Twitter using #KFCFamousBowlCuts.