The Drum Awards for Marketing - Entry Deadline

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Client: Lunar
Date: Mar 2022
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American actor Will Ferrell has been transformed into wellness and money guru ‘Will Power’ in banking app Lunar’s new comedic campaign.

Created by Åkestam Holst/NoA in close collaboration with Will Ferrell, director Jake Szymanski and Talent Republic, the short spot features the actor’s over-the-top character who comes with some big advice – and even bigger hands. Throughout the ad viewers see the life coach participate in a doctor’s check-up, attempt to fly a helicopter, climb a snowy mountain and even drive a golf cart erratically – what else would you expect from Will Power?

The self-identifying ‘worldwide happiness guru’ drops lots of inspiring quotes and information on how to become rich and powerful, with the strapline always ending with downloading the Lunar app.