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citizenM: CitizenM Downtown LA Exhibition by KesselsKramer

Client: citizenM
Date: Aug 2021
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As CitizenM hotel opens up in Los Angeles, it has marked the occasion with an 11-story window exhibition.

Launching in the city famous for its celebrity culture, the exhibition aims to shine a light on some less famous, but important faces from the area. In each window, a portrait of Downtown LA locals has been placed, celebrated for the big part they place in their community, where they live, work and play.

The portraits were taken by photographer and local resident, Corinne Schiavone. All together she captured 52 creative, enterprising, and artistic locals, using polaroid - a medium synonymous with LA's famous casting calls.

Of the 52 selected, the cast covers a cross-section of society, from entertainers to human-rights advocates, trans men and women, queer club night promoters, musicians, artists and chefs who gave up everything to feed Black Lives Matter supporters.

Created by KesselesKramer, the stunt is the latest in a line of large scale exhibitions created alongside CitizenM, devised to celebrate the locals in the area around its hotels.