Bentley: Be Extraordinary
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Keko has created the world’s most extraordinary car photograph as the latest creative in the agency’s Be Extraordinary campaign for Bentley. The 53.1 billion-pixel image - which, if reproduced in standard print, would be the size of a football field - is part of a new interactive experience to showcase the attention to exquisite detail synonymous with the Bentley brand to future luxury car buyers.
The image of the new Mulsanne Extended Wheelbase crossing San Francisco’s Golden Gate Bridge, has been captured using NASA technology previously used to enable Mars rovers to take exploratory panoramic photographs. The image is 4,425 times larger than a high-end smartphone image, and stitches together 697 individual shots taken by renowned automotive photographer, Simon Stock.
The interactive photographic experience is hosted on BentleyMotors.com/LookCloser, where users will be able to zoom in over 700 meters from an image of the Mulsanne on the Golden Gate Bridge – chosen as an iconic example of extraordinary engineering design – to view the car up close. They can then zoom in further into the Mulsanne Extended Wheelbase’s cabin, right down to the 4,500 individual stitches in the embroidered ‘Winged B’ headrest badge.
Credits
Managing Partner: Ben Whattam
Creative Partner: Piggy Lines
Head of Art: Dave Kerrigan
Head of Copy: Dave Wood
Additional Credits: Producer: Maja McIntosh
Account Lead: Flick Hunt-Taylor
Production: Photographer: Simon Stock
UK Production Company: Alex Wilshire from Burnham Niker
US Production Company: Jake Mills Production
Retoucher: Tony Swinney from Mustard Post
Bentley Motors: Director of Product & Marketing: Christophe Georges
Head of Brand Communications: Graeme Russell
Senior Campaign Manager: Nicola Brown
