Agency: KBS
Client: Red Robin
Date: Jan 2017
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To kick of January, Red Robin has launched a campaign to promote its bunless burgers in the hopes of appealing to those who are trying to shed a few pounds to start off the new year. Since the burger chain is giving customers the option to forgo buns, it has decided to ask the men of America to give up their "man buns" too since many would agree the trend has overstayed its welcome. In a tongue-in-cheek campaign created by KBS called #LoseTheBun, men are seen liberating themselves from their man buns before enjoying some bunless Red Robin burgers.

Credits

Global Chief Creative Officer: Patrick Scissons

Creative Director: Deb Maltzman

Creative Director: Angela Denise

Senior Art Director: Stephanie Del Rosal

Senior Copywriter: Meredith Young

Art Director: Mike Mierz

Integrated Producer: Emily Steele

Head of Production: Jenny Read

Executive Producer: Kim Jose

Associate Producer: George Marks

Post Producer: Joe Dimaio

Director: Matt Pizzano

Line Producer: Christina Woolston

Senior Editor: Vic Barczyk

Assistant Editor: Jeff Dirdack

Motion Graphic Artist: Anna Pascual

Senior Content Business Affairs Manager: Cindy Hoffman

Group Business Lead: Ritu Sharma

Business Director: Emily Robbins

Account Executive, Business Leadership: Mitch Katz

Audio Mix

Sonic Union

Mix Engineer: Paul Weiss

Color

Irving Harvey

Colorist: Samuel Gursky