PODS: Make Moving Fun by kbs

Agency: kbs
Client: PODS
Date: Apr 2018
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PODS is debuting a set of fresh, entertaining and relatable spots by their new Creative Agency of Record, Kirshenbaum Bond Senecal (KBS).

Highlighting some of the biggest challenges people face while moving - one of life’s most stressful experiences - 'Tiny House' follows an overburdened couple who decide to downsize - and then upsize. In 'Escape Across the Country,' living right next door to the in-laws proves too much for a couple, who use PODS to get away - almost. Both spots were directed by award-winning duo, Terri Timely.

As part of a 360-degree outreach approach across broadcast, social and digital, KBS partner agency The Media Kitchen created a media plan which leverages signals along the customer map, from those who are actively in-market for moving and storage solutions to potential PODS customers.

Credits

Client: PODS

CMO & SVP, Residential: David Redmond

Director of Marketing Communications: Eileen Rinkus

Senior Brand Manager: Melissa Pollock

Digital Marketing Brand Marketing Specialist: Melissa Ebanks

Agency: KBS

Group Creative Director: Matt Creamer

Group Creative Director: Andreas Baumert

Associate Creative Director: Steve Cady

Associate Creative Director: Rob Hirst-Hermans

Senior Copywriter: Daniel Price

Senior Art Director: Vijay Patil

Global Chief Production Officer: Madison Wharton

Director of Content Production: Kim Jose

Producer: George Marks

Senior Business Affairs Manager: Denise Klapp

Group Business Director: Douglas Christian

Business Director: Elizabeth Asselin

Associate Strategy Director: Erin Whitis

Strategist: Dominique Brown

Senior Business Operations Manager: Kirsten Golden

Production: Park Pictures

Executive Producer: Dinah Rodriguez

Director: Terri Timely

Director of Photography: Shawn Kim

Line Producer: David Lambert

Editorial: Rock Paper Scissors

Editor: Carlos Arias

Assistant Editor: Maria Lee

Executive Producer/Managing Director: Eve Kornblum

Producer: Taylor Colbert

Color: Company 3

Colorist: Sofie Borup

Color Producer: Alexandra Lubrano

Audio: Sound Lounge

Mixer: Tom Jucarone

Producer: Liana Rosenberg

VFX: Artjail

Creative Director: Steve Mottershead

2D Lead Artist: Emily Bloom

2D Artists: Dayung Jo, Nik Jovanoski

Executive Producer: Leslie McCartney

Producer: Perry Tate

Music: Score a Score

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