Monster.com: advert-body-2 by kbs
- Location:
KBS transformed the iconic purple CGI Monster.com beast into 'Vonster' – a fully interactive puppet that can be animated instantaneously to generate new content in real time, currently spinning basketballs in time for the Final Four of March Madness.
As with all CGI characters, the Monster.com beast was expensive and time-consuming to create and it’s impossible to develop content on the fly. The Solution?
To meet the need for a brand’s ‘spokesperson’ to interact with consumers in real time, KBS with its partner The Mill built and executed a real-time content system so that the 50-foot Monster could be ‘puppeteered’ to perform multiple moves with the touch of a remote.
The latest piece of content to launch is the Vonster jumping around for March Madness. This is part of more than 30 videos of Monster content that were targeted, contextual and culturally relevant – from skating during the Winter Olympics to reacting to the latest job numbers.
Credits
KBS CREDITS LIST
Global Chief Creative Officer: Patrick Scissons
Executive Creative Director: Michelle Kunken
Group Creative Director: Mike Abell
Group Creative Director: Kevin Gentile
Art Director/Associate Creative Director: John Hagerty
Senior Copywriters: Danny Price / Chris Wernikowski
Senior Art Director: Vijay Patil
Global Chief Production Officer: Madison Wharton
Executive Producer: Christy Carter
Junior Producer: Mayele Yebo
President: Mike Densmore
Business Director: Elizabeth Asselin / Maureen Link
Associate Strategy Director: Amadeo Plaza
Executive Content Business Affairs Manager: Andrea Fagan
THE MILL CREDITS LIST
Creative Director: Jeffrey Dates
Real Time Animation Performer: David Bizzaro
Mill+ Executive Producer: Zu Al-Kadiri
Producer: Katia Davidson Ferrara
(Content) Producer: Tia Perkins
Real-time Supervisor: Joji Tsuruga
Developer: Eric Renaud-Houde
Technical Artist: Xuan Seifert
Junior Technical Artist: Damian Kwiatkowski
3D Artist: Ren Hsien-Hsu
MONSTER CONTACTS
Senior Director, Brand Marketing and Advertising: Elizabeth Koplan
Head of PR: Kate Rambo
