McCain Superfries: Let Cravings Be Your Guide by KBS Canada
- Location:
KBS Canada has released a campaign for McCain Superfries called "Let Cravings Be Your Guide." Two spots, Date Night and Girls Night, aim to "redefine the French fry category and help busy consumers own unplanned, unorganized, spontaneous occasions."
Credits
Chief Creative Officer: Matt Hassell
Creative Director: Bob Makinson
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
VP, Growth: Rick Chiarelli
Account Supervisor: Leigh Anderson
Head of Broadcast: Brenda Surminski
Online House: Married to Giants (TV)
Offline House: Wingman (TV)
Photographer: Brandon Barré (OOH)
Integrated Project Manager, Delivery: Maria-Jose Martinez (OOH)
Integrated Project Manager, Delivery: Claire Esseltine (OOH)
Media: UM
Director, Connection Planning: Emily Strongitharm
Supervisor, Connection Planning: Cassi Jamieson
