The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Pukka Pies
Date: Apr 2019
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Following the success of last year’s Pie Week, Pukka wanted to maintain its majority SOV over competitor brands like Pieminister and Ginsters and own the national day for themselves, to be the most talked about brand, and to drive sales.

To harness the nation’s love of pies, Kazoo revealed the top 10 names of people who love pies most - launching a special edition range of ‘pie-sonalised’ Pukka Pies featuring these names to reward pie superfans.

To maximise brand fame, the brand targeted celebrities, influencers and radio DJs with the same names as the top 10 list, gifting them with their own personalised pies to generate chat online.