The Drum Awards for Marketing - Extended Entry Deadline

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Agency: Karmarama
Client: The Army
Date: Jul 2017
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Developed by Karmarama in partnership with Army Recruiting Group, the campaign subverts the traditional khaki camouflage colours soldiers use to keep hidden, swapping these for the celebratory rainbow boldness of Pride in London 2017.

The campaign, which goes live on Saturday 8th July 2017, runs across outdoor posters and social media, with rainbow camo cream to be distributed those attending this weekend’s Pride Parade.


Nik Studzinski – Chief Creative Officer – Karmarama

Adam Kean – Executive Creative Director – Karmarama

Dickie Connell – Executive Creative Director – Karmarama

Imogen Tazzyman & James Rooke – Creative Directors – Karmarama

Meigan Brown & Tobias Owen – Creative team – Karamarama

Planner (Creative Agency): Matthew Waksman