The Army: The Army at Pride London by Karmarama
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Developed by Karmarama in partnership with Army Recruiting Group, the campaign subverts the traditional khaki camouflage colours soldiers use to keep hidden, swapping these for the celebratory rainbow boldness of Pride in London 2017.
The campaign, which goes live on Saturday 8th July 2017, runs across outdoor posters and social media, with rainbow camo cream to be distributed those attending this weekend’s Pride Parade.
Credits
Nik Studzinski – Chief Creative Officer – Karmarama
Adam Kean – Executive Creative Director – Karmarama
Dickie Connell – Executive Creative Director – Karmarama
Imogen Tazzyman & James Rooke – Creative Directors – Karmarama
Meigan Brown & Tobias Owen – Creative team – Karamarama
Planner (Creative Agency): Matthew Waksman
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