Lidl: A Christmas You Can Believe In by Karmarama
- Location:
Building on the success of Lidl’s Christmas campaign last year Big On A Christmas You Can Believe In, this year’s advert uses an amusing parody in an animated world to support the same sentiment.
The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great Lidl prices.
The campaign sits within Lidl’s ‘Big On’ creative framework launched last year with advertising agency Karmarama and looks to highlight the brand’s commitment to being ‘Big on’ quality and always ‘Lidl’ on price.
Credits
Project Name: A Christmas You Can Believe In
Client Name: Claire Farrant
Client Job title: Marketing Director
Head of Campaigns & Media: Jo Gomer
Marketing Manager: Renato Pagni Corrêa
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm & Joe Holt
Creative team: Meigan Brown & Tobias Owen
Planners (Creative Agency): Sid McGrath, Amy Gilmore, Jeppe Fischer-Mogensen
Agency Producer: David White
Production Assistant: Cecilie Tett
Managing Partner: Zoe Eagle
Account Director: Sophie Coyne
Account Manager: Rhian Turner
Production Company: Blinkink
Director: Joseph Mann
Exec Producer: Bart Yates
Producer: Joshua Smith
Production Manager: Jack Bingham
Post Production : Brunch Studios, Paris
Head of Production: Fabien Cellier -
Line Producer: Bleuenn Mallat
Assistant Manager: Amandine Lefèvre
VFX Supervisor: Jean-Charles Kerninon
Character Supervisor: Clément Lauricella
Onset VFX Supervisor: Sean Mathiesen
1st AD: James Sharpe
Director of Photography: Simon Paul
Art Director: Penny Markham
Food Stylist: Fergal Connolly
Offline Editor: Max Windows at Stitch Editing
Stitch Editor Producer: Angela Hart
Online Post Production: Freefolk
Colourist: Paul Harrison
Freefolk Producer: Cheryl Payne
VFX Flame Artist: Andy Copping
Sound Studio: Wave
Sound Design: Tony Rapaccioli
Sound Exec Producer: Rebecca Boswell
Music Company/Publisher: Major Tom
Music Supervisor: Tessa Harris
Composer/ Arranger/ Producer: Mara Carlyle
Songwriter: Natasha Hodgson
Vocalist: Natasha Hodgson
