Agency: Karmarama
Client: Lidl
Date: Nov 2020
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Building on the success of Lidl’s Christmas campaign last year Big On A Christmas You Can Believe In, this year’s advert uses an amusing parody in an animated world to support the same sentiment.

The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great Lidl prices.

The campaign sits within Lidl’s ‘Big On’ creative framework launched last year with advertising agency Karmarama and looks to highlight the brand’s commitment to being ‘Big on’ quality and always ‘Lidl’ on price.


Project Name: A Christmas You Can Believe In

Client Name: Claire Farrant

Client Job title: Marketing Director

Head of Campaigns & Media: Jo Gomer

Marketing Manager: Renato Pagni Corrêa

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Creative Directors: Luke Ramm & Joe Holt

Creative team: Meigan Brown & Tobias Owen

Planners (Creative Agency): Sid McGrath, Amy Gilmore, Jeppe Fischer-Mogensen

Agency Producer: David White

Production Assistant: Cecilie Tett

Managing Partner: Zoe Eagle

Account Director: Sophie Coyne

Account Manager: Rhian Turner

Production Company: Blinkink

Director: Joseph Mann

Exec Producer: Bart Yates

Producer: Joshua Smith

Production Manager: Jack Bingham

Post Production : Brunch Studios, Paris

Head of Production: Fabien Cellier -

Line Producer: Bleuenn Mallat

Assistant Manager: Amandine Lefèvre

VFX Supervisor: Jean-Charles Kerninon

Character Supervisor: Clément Lauricella

Onset VFX Supervisor: Sean Mathiesen

1st AD: James Sharpe

Director of Photography: Simon Paul

Art Director: Penny Markham

Food Stylist: Fergal Connolly

Offline Editor: Max Windows at Stitch Editing

Stitch Editor Producer: Angela Hart

Online Post Production: Freefolk

Colourist: Paul Harrison

Freefolk Producer: Cheryl Payne

VFX Flame Artist: Andy Copping

Sound Studio: Wave

Sound Design: Tony Rapaccioli

Sound Exec Producer: Rebecca Boswell

Music Company/Publisher: Major Tom

Music Supervisor: Tessa Harris

Composer/ Arranger/ Producer: Mara Carlyle

Songwriter: Natasha Hodgson

Vocalist: Natasha Hodgson