Just Eat: advert-body-3 by Karmarama
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Just Eat is rolling out a new creative platform around the ‘magical world’ of its food delivery service, kicking off with a 60-second original musical featuring a cast of singing and dancing restaurant owners and a flying scooter.
Following in the footsteps of recent work from Tui and Hotels.com, the spot pays homage to the sunny Hollywood aesthetic of La La Land. It begins with a mum ordering her family’s food from the Just Eat app, before the scene cuts to a Chinese takeaway where anthropomorphic chopsticks high kick.
A delivery driver picks up the order and hits the street, where a cast of workers from pizzerias, chippies and kebab shops musically peddle their wares to a rigged camera. The driver then jumps on his moped and circles into the sky ala Sandy and Danny in the final scene of Grease.
The original musical number, entitled ‘Magic Is Real’, was written by Luis Almau at Soundtree and the brand’s creative agency Karmarama, which worked with directing duo Si & Ad to produce the flagship ad. It will premiere in the first of The X Factor’s live shows this Saturday (28 October), as part of Just Eat’s sponsorship of the talent contest.
The TVC will be supported by the brand’s ‘largest ever channel mix’ comprising radio, digital, social, out of home, PR and restaurant partner marketing.
