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Just Eat: Delivering for the Nation by Karmarama

Agency: Karmarama
Client: Just Eat
Date: Nov 2018
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The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign - the 'Magical World of Just Eat.'

Created by Karmarama, 'Delivering for the Nation' celebrates Just Eat's delivery men and women zooming across the country to deliver takeaways from its 29,000 restaurant partners.

The ad is a live-action tale, that features Donna Summer's iconic banger 'Hot Stuff.'

Set across the UK, on a typical Wednesday, the film dramatises Just Eat’s service from start to finish, as a magical experience where your dish is Just Eat’s command. In rain or shine, the squadron of flying delivery scooters have a mission to deliver the nation's favourite dishes.

Aiming to capture Just Eat's national scale, the ad sees the delivery service travelling across the country to deliver meals to a whole spectrum of potential Just Eat consumers. As orders rack up, the flying scooters may potentially cover 20,000 family nights in, or the 16,000 who have stayed in to watch 'episode 3' - not forgetting 'the Stevenson's usual.'

Credits

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Creative team: Meigan Brown & Tobias Owen

Planner (Creative Agency): Matthew Waksman

Agency Producer: Victoria Dashwood-Quick

Production Assistant: Joel Wilson

Business Lead: Charlotte Hodgson

Account Director: Eilidh McGregor

Account Manager: Alice Barnes

Production Company credits:

Production Company: Biscuit Filmworks

Offline Editor: Saam Hodivala

VFX Post House: The Mill

VFX Supervisor: Gareth Brannan

CG lead: Sam Driscoll

VFX Producer: Evelyn O'Reilly

DMP Artist: Cameron Johnson

Colourist: James Bamford

Sound Design: Anthony Moore, Daniel Beckwith & Jack Hallett @ Factory

Music Supervision: David Bass @ We Are Theodore

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