Halfords: The Gift That Keeps On Giving by Karmarama
- Location:
Christmas is an extremely noisy time of year, with many brands and retailers ‘shouting’ for attention. So this year Halfords are bucking the trend by creating a space for their unfiltered message to shout in its own very unique way. No music track, CGI or tinsel required.
In their new TVC and VOD spot launching 4 November, the work by Karmarama aims to remind parents of the true gift of giving a bike this Christmas and portray the unbridled happiness and sense of freedom only riding a bike can bring.
A bike isn’t just another Christmas present. It’s the thrill of adventure, independence, all year long. The freedom to go off on your own two wheels. It’s a pure, unadulterated, unfiltered joy.
Credits
Project Name: The gift that keeps on giving
Brief (one line brief): Remind parents of the true gift of giving a bike this Christmas.
Client Name (single name): Caroline Waller
Client Job title: Group Head of Marketing
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Dan Rutherford
Creative Director: Paul Pearson
Planner (Creative Agency): Rachael Quarmby
Agency Producer: Sam Topley
Business Lead/Account Director: Katie Shields
Account Manager: Joe Bowen-Hall
Production Company credits:
Production Company: Smuggler
Director: Joshua Neale
Producer: Nick Fewtrell
Production Manager: Leonie Marzecki
Director of Photography: Ben Fordesman
1st AD: Ian Craig
Offline Editor: Billy Mead
VFX Post House: Black Kite
VFX Artist: Guillaume Weiss
VFX Producer: Tamara Mennell
Colourist: Richard Fearon
Sound Design: 750mph
Sound Engineer: Mark Hellaby
Audio Producer: Florencia Ciberia
