Karmarama: GP At Hand: Babylon

Client: Karmarama
Date: Nov 2018
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Karmarama has created an advertising campaign promoting digital healthcare service Babylon GP at hand, which exists to bring instant healthcare into the hands of everyone. The Babylon GP At Hand service has been created with people in mind to better serve the ever-changing needs of patients, and in turn, gives patients more control of their health.

The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. Among many features, the app allows patients to book an appointment with an NHS GP via video chat, send prescriptions digitally to a local pharmacy and allows them to check their symptoms with an AI-enabled symptom checker.

From the 5 November 2018 the work will run on Instagram and Facebook, as well as OOH sites across the capital.

Punchy headlines across OOH play on the phrase “Get Well Soon”, which have been edited to 'Get Well Now' against vibrant backgrounds.

On social, the tongue-in-cheek executions play with cultural memes and references, positioning Babylon GP at hand as the most 2018 way to access healthcare.


Chief Creative Officer: Nik Studzinski

Executive Creative Director: Brian Williams

Creative team: Tom Cleeland, William Millner, Joe Moloney, Suzi Paddison

Head of Design: Simon Wakeman

Designer: Aisling Callaghan

Studio Manager: Ray Lee Creative

Artworker: Dan Sinclair, Dipesh Soni

Planner (Creative Agency): Matthew Waksman

Creative Services Director: James McNichol

Agency Producer: Zahra Mair

Managing Partner: James Pool

Business Lead: George Barton

Account Manager: Oliver Greenwood

Account Executive: Bianca Richards

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