Karmarama: GP At Hand: Babylon
Karmarama has created an advertising campaign promoting digital healthcare service Babylon GP at hand, which exists to bring instant healthcare into the hands of everyone. The Babylon GP At Hand service has been created with people in mind to better serve the ever-changing needs of patients, and in turn, gives patients more control of their health.
The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. Among many features, the app allows patients to book an appointment with an NHS GP via video chat, send prescriptions digitally to a local pharmacy and allows them to check their symptoms with an AI-enabled symptom checker.
From the 5 November 2018 the work will run on Instagram and Facebook, as well as OOH sites across the capital.
Punchy headlines across OOH play on the phrase “Get Well Soon”, which have been edited to 'Get Well Now' against vibrant backgrounds.
On social, the tongue-in-cheek executions play with cultural memes and references, positioning Babylon GP at hand as the most 2018 way to access healthcare.
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Brian Williams
Creative team: Tom Cleeland, William Millner, Joe Moloney, Suzi Paddison
Head of Design: Simon Wakeman
Designer: Aisling Callaghan
Studio Manager: Ray Lee Creative
Artworker: Dan Sinclair, Dipesh Soni
Planner (Creative Agency): Matthew Waksman
Creative Services Director: James McNichol
Agency Producer: Zahra Mair
Managing Partner: James Pool
Business Lead: George Barton
Account Manager: Oliver Greenwood
Account Executive: Bianca Richards