Confused.com : The Year of Confusion by Karmarama

The go-to site of Britain's most baffled, Confused.com is calling 2019 ‘the year of confusion,’ as it continues on with its strategy to bring clarity to customers struggling with their insurance.

The concept was informed by customers as part of insight research by Confused.com, who called out 2019 as 'the most confusing year.'

Confused.com then got Karmarama to illustrate the most confusing issues that the British public has faced this year.

Starring Timothy Murphy, the tv ad opens with the Irish actor sat in a blue Mercedes that's stuck behind a lorry with 2019 printed on the registration, that's piled high with confusing items.

Amongst the jumble of the miscellaneous load sits a flurry of ballot papers, TV screens with spinning newsreader heads showing breaking/faking news, the Whitehouse topped with circus tents, a #Ad sign, and buzzing delivery drones.

After commenting on the various baffling subjects, Murphy takes the opportunity to overtake the lorry when it begins to cough and splutter. The Mercedes, with its ‘C0NFU5D’ number plate, drives past the lorry to an open road symbolic of the clarity Confused.com could bring to its customers when shopping around for finance products.

In future interactions, the campaign will explore further themes such as recycling, the weather and digital privacy.

The campaign will be supported with an integrated approach across multiple channels, including radio, out of home, cinema, press and digital advertising.