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Powered by Clydesdale Bank and Yorkshire Bank B is a brand new digital banking service that aims to help customers take control of their money. Working with Karmarama, B’s TV launch ad reminds us we weren’t born worrying about money.


Chief Creative Officer: Nik Studinski

Creative Director: Simon Connor, Stephen Cross

Additional Credits: Agency Producer: James Faupel

Production Company: Gorgeous

Director: Chris Palmer

Exec Producer: Rupert Smythe

Producer: Lucy Sherwood

Production Manager: Esther Rich

Director of Photography: Bruno Delbonnel

Production Designer: Joel Collins and Dan May

1st AD: Chris Kelly

Offline Editor: Paul Watts @ The Quarry

VFX Post House: Fatiboo

VFX Supervisor: Tom Sparks

VFX Artist: Tom Sparks & Lewis Saunders

VFX Producer: Tom Sparks

Colourist: Seamus O’Kane @ The Mill

Sound Design: Parv Thind @ Wave

Music Company: Publishing cleared by – Adelphoi Music, Recording by – Narcissus Music