CBeebies: Everyone's Welcome by Karmarama
- Location:
Karmarama has created a new TV campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness.
Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently.
The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.
Credits
Client Name (single name): Jamie Dodds
Client Job title: Marketing Director
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Copywriter: Rachel Holding
Art Director: Dan Leppanen
Planner (Creative Agency): Claire Taylor
Agency Producer: Ben Catford
Assistant Producer: Sam Topley
Business Director: Charlotte Hodgson
Account Director: Kate Fitzgerald
Account Manager: Sophie Coyne
Production Company credits:
Production Company: Smuggler
Director: Josh Neale
Producer: Nick Fewtrell
Production Manager: Polly Leach
Director of Photography: David Proctor
Production Designer:
1st AD: Simon Ashen
Offline Editor: Eve Ashwell @ Assembly Rooms
VFX Post House: Moving Picture Company
VFX Supervisor:
VFX Artist:
VFX Producer: Ryan Handcock @ MPC
DMP Aritst:
Colourist: Richard Fearion @ MPC
Sound Design: Alex Wilson-Thame @ Jungle
Music Composition: Mat Davidson
