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Agency: Karmarama
Client: CBeebies
Date: Jun 2017
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Karmarama has created a new TV campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness.

Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently.

The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.


Client Name (single name): Jamie Dodds

Client Job title: Marketing Director

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Executive Creative Director: Adam Kean

Executive Creative Director: Dickie Connell

Copywriter: Rachel Holding

Art Director: Dan Leppanen

Planner (Creative Agency): Claire Taylor

Agency Producer: Ben Catford

Assistant Producer: Sam Topley

Business Director: Charlotte Hodgson

Account Director: Kate Fitzgerald

Account Manager: Sophie Coyne

Production Company credits:

Production Company: Smuggler

Director: Josh Neale

Producer: Nick Fewtrell

Production Manager: Polly Leach

Director of Photography: David Proctor

Production Designer:

1st AD: Simon Ashen

Offline Editor: Eve Ashwell @ Assembly Rooms

VFX Post House: Moving Picture Company

VFX Supervisor:

VFX Artist:

VFX Producer: Ryan Handcock @ MPC

DMP Aritst:

Colourist: Richard Fearion @ MPC

Sound Design: Alex Wilson-Thame @ Jungle

Music Composition: Mat Davidson