British Army: This Is Belonging 2018 by Karmarama
- Location:
The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from.
The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army.
It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words.
Credits
Chief creative officer: Nik Studzinski
Executive creative director: Adam Kean, Dickie Connell, Brian Williams
Creative director: Imogen Tazzyman, James Rooke
Creative team: Meigan Brown & Tobias Owen
Additional credits: Planner (creative agency): Matthew Waksman
Agency producer: Rebecca Hunter, Matthew Towell
Business lead: Charlotte Hodgson
Account director: Will Bright
Account manager: Sophie Coyne
Account executive: Charlotte Allcock
TV production company credits:
Production company: Academy Films
Director: ‘Prayer’ and ‘Pull Up’ - Frederic Planchon
‘Voice’, ‘Letter’, ‘Buckaroo - Si & Ad
Producer: Medb Riordan
Production manager: Gemma Priggen
Director of photography: Justin Brown
1st AD: Jim Cole
Offline editor: Sam Rice-Edwards @ The Assembly Rooms
VFX post house: nineteentwenty
VFX supervisor: Ludo Fealy
VFX producer: Hannah Ruddleston
Audio post production: 750mph
Sound design: Sam Ashwell
Colourist: Jean-Clement Soret @ MPC Sound Design: Sam Ashwell @ 750
Music company: Soundtree
Animation:
Production company: We Are Royale
