British Army: advert-top-1 by Karmarama
- Location:
The British Army has launched a new national recruitment campaign developed in partnership with Karmarama and Capita. ‘This is Belonging’ centres on inspiring more people to belong to one of the most respected organisations in the world, and think about a job that will make a positive difference.
Building on the success of last year’s personal growth-focused ‘Become a Better You’ campaign, this year’s recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow.
Credits
Creative director: Adam Kean
Creative: James Rooke, Imogen Tazzyman
Planner (creative agency): Matthew Waksman
Agency producer: Rebecca Hunter, Charlotte Lipsius
Media planning: MediaCom
Production company: Smuggler
Director: Henry-Alex Rubin
Producer: Molly Pope
Production manager: Adam Evans/ Fiona Martin
Director of photography: Kenneth Seng
Production designer: Lisa Tsouloupa
1st AD: Tony Fernandes
Offline editor: Spencer Ferszt @ Marshall Street Editors
VFX post house: MPC
VFX supervisor: Dan Sanders
VFX artist: Dan Sanders
VFX producer: James Niklasson
Colourist: Matthieu Toullet
Sound design: Sam Ashwell @ 750
Music company: Theodore
