The Drum Awards for Marketing - Entry Deadline

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Agency: Karmarama
Date: Jan 2017
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The British Army has launched a new national recruitment campaign developed in partnership with Karmarama and Capita. ‘This is Belonging’ centres on inspiring more people to belong to one of the most respected organisations in the world, and think about a job that will make a positive difference.

Building on the success of last year’s personal growth-focused ‘Become a Better You’ campaign, this year’s recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow.


Creative director: Adam Kean

Creative: James Rooke, Imogen Tazzyman

Planner (creative agency): Matthew Waksman

Agency producer: Rebecca Hunter, Charlotte Lipsius

Media planning: MediaCom

Production company: Smuggler

Director: Henry-Alex Rubin

Producer: Molly Pope

Production manager: Adam Evans/ Fiona Martin

Director of photography: Kenneth Seng

Production designer: Lisa Tsouloupa

1st AD: Tony Fernandes

Offline editor: Spencer Ferszt @ Marshall Street Editors

VFX post house: MPC

VFX supervisor: Dan Sanders

VFX artist: Dan Sanders

VFX producer: James Niklasson

Colourist: Matthieu Toullet

Sound design: Sam Ashwell @ 750

Music company: Theodore