Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Autotrader: Britain's Biggest Matchmaker by Karmarama

Agency: Karmarama
Client: Autotrader
Date: Jan 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
54 votes

Auto Trader, the UK’s largest digital marketplace for new and used cars, has launched its largest integrated campaign to date, banging the drum for what the brand is famous for and taking ownership of the title of Britain’s Biggest Matchmaker.

Britain’s Biggest Matchmaker is a campaign platform that celebrates the diversity of today’s car buying public, hero-ing Auto Trader’s sheer scale as well as its proud history of matching buyers and sellers in Britain for over 40 years, regardless of needs, tastes, wants and niches.

Despite a year of national and regional lockdowns and new restrictions imposed on car retailers and car buyers, Auto Trader has seen record numbers of visits and engagement on its platform. There has also been a rapid adoption of Auto Trader’s buy online services as car dealerships respond to digital retailing demand, and consumers flock to a brand they trust during troubling times.

The timing of this new campaign capitalises on the brand’s leadership in the automotive category after a year where it was the go-to-destination for a record breaking number of car buyers.