Auto Trader, the UK’s largest digital marketplace for new and used cars, has launched its largest integrated campaign to date, banging the drum for what the brand is famous for and taking ownership of the title of Britain’s Biggest Matchmaker.
Britain’s Biggest Matchmaker is a campaign platform that celebrates the diversity of today’s car buying public, hero-ing Auto Trader’s sheer scale as well as its proud history of matching buyers and sellers in Britain for over 40 years, regardless of needs, tastes, wants and niches.
Despite a year of national and regional lockdowns and new restrictions imposed on car retailers and car buyers, Auto Trader has seen record numbers of visits and engagement on its platform. There has also been a rapid adoption of Auto Trader’s buy online services as car dealerships respond to digital retailing demand, and consumers flock to a brand they trust during troubling times.
The timing of this new campaign capitalises on the brand’s leadership in the automotive category after a year where it was the go-to-destination for a record breaking number of car buyers.