Emarsys Newsletter Banner by JWT
- Location:
Jammu and Kashmir Tourism in its latest campaign showcases Kashmir as the warmest city in terms of hospitality to attract tourism. Kashmir is already referred to as 'heaven on earth' and is very popular among tourists globally.
Th film conceptualised by JWT showcases the story of a young couple on holiday in Kashmir who are being show around by an elderly guide. The guide invites them to his house and assists them with everything. At the end of the day, the husband gets a phone call from Mir the guide who was supposed to take them around Kashmir.
The couple confronts the old man who then admits that he was just a local out of shopping but decided to help the couple anyway in a guide capacity as he wanted them to feel the beauty of Kashmir. The film ends with the tagline, Kashmir - the Warmest Place on Earth.
Credits
Agency: JWT
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Nakul Sharma and Tirtha Ghosh
Executive Business Director and VP: Jaibeer Ahmed
Account Management: Anish Thakur, Muniba Naushad
Creative: Partha Sengupta, Priyadarshi Khastgir
Production house: Chrome Pictures
Director : Amit Sharma
Producer : Poonam Wahi
Music Director : Clinton Cerejo
Singers: Vibha Saraf and Mudassir Ali
Lyrics: Shah Faisal
