J. Walter Thompson Sydney launched a film ‘The Hold’ to challenge perceptions around Parkinson’s disease on World Parkinson’s Day for Parkinson’s New South Wales.
While uncontrollable shaking is the most commonly recognised symptom of Parkinson’s, a little known fact is that the disease affects many young people as well.
The film features an elderly man and his daughter holding hands, to subdue the father’s shaking as it seems. But a twist awaits when it is revealed that the young woman’s hands are shaking instead.
The campaign comprises of TV commercials and an online film, followed by a second phase of ‘Parkinson’s makes simple hard’ print executions, to highlight the challenges of those living with Parkinson’s face every day.
Executive Creative Director: Simon Langley
CD / Copywriter: Paul Coghlan
CD / Art Director: John Lam