Agency: JWT Sydney
Date: Oct 2018
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NSW asks its residents ‘How Fireproof is Your Plan?’, using powerful human stories that contrast the destructive power of fire with the dangers of insufficient planning and preparations as the peak bush fire season sets in.

Credits

Client – NSW Rural Fire Service

Director Corporate Communications – Anthony Clark

Campaign Coordinator – Troy Gersback

Creative and Strategy – J. Walter Thompson Sydney

ECD – Simon Langley

CD – Simon Cox

Senior Writer – Giles Clayton

Senior Art Director – Simon Hayes

CSO – Angela Morris

Senior Planner – Heather Morrison

Senior Account Director – Chris Wilson

Account Manager – Ellie Sutton

Account Manager – Jack Burton

Producer - Niki Bentley

Web Development – Squiz

Media – Atomic212°

Production Company – Sweetshop

Director – Joel Harmsworth

Executive Producer – Loren Bradley

Photographer – Jono May