Berocca: Stay on Top by JWT London
- Location:
No matter how ambitious and successful you are, there’s always someone younger snapping at your heels. And while they’re cheerfully toiling away on half your salary, you’re not only getting older and less attractive, according to Berocca, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign by JWT London aims to remind people that they need Berocca to ‘help them hold on to their competitive edge’.
Credits
Executive Creative Director: Russell Ramsey
Creative Directors: Paul Rizzello, Christiano Neves
Creatives: Bill Hartley, Giles Hepworth
Creative Producer: Steve Hedge
Global Business Director: Phil Lancaster
Business Director: Cris Butler
Board Account Director: Phil Ridsdale
Senior Account Manager: Alyona Yasnogorodsky
Planning Director: Ashmita von Habsburg
Planner: Lee Menzies-Pierson
