Agency: JWT London
Client: Aero
Date: Sep 2018
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Aero’s first TV campaign in more than half a decade stars the ‘Bubblophone’ – a contraption its agencies physically built to represent how bubbles are formed in the chocolate bar.

The Bubblophone is, essentially, a gramophone plugged into an octagonal pool of melted chocolate. When a branded jazz record begins spinning the horn dips into the sugary jacuzzi and begins the process of bubbling up the pool to a big band tune.

The Nestlé brand’s agency, J Walter Thompson, chose to physically build the Bubblephone invention rather than create the effects in post. The final machine comprised 10 precisely timed mechanical actions and 177 sequenced valves.

The team tested the installation for months before capturing the synchronised bubbles on a one-day shoot.

Credits

Executive Creative Director: Lucas Peon

Creative Director: Jo Wallace

Creative: James Hobbs

Creative: Jeremy Little

TV Producer: Rosanna Lawson

Global Partner: Paul Kirkley

Associate Business Director: Sam Brooks

Account Director: Sophie Christiansen

Account Executive: Ben O’Neill-Gregory

Board Planning Director: Rich Cottingham

Planner: Eleanor Metcalf