The Drum Awards for Marketing - Extended Deadline

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Agency: JWT
Client: Lifestyle
Date: Apr 2018
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Actor Tiger Shroff, known for his action sequences, is seen performing stunts to launch denimwear brand Forca by Lifestyle.

The campaign #TigerForForca features Tiger Shroff showcasing his martial arts skills to combat an enemy who is fighting with his face covered. In the end, it is revealed that the person Tiger Shroff was fighting was himself.

Credits

Senthil Kumar: Chief Creative Officer

Priya Shivakumar: ECD & Creative Head.

Creative: Ajay Menon, Sheshadri Namdar, Gaurav Matai.

Planning : Shazia S Khan

Servicing: Tiraz Balaporia, Arunabho Sen, Shubhra Madhukar.