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#ImperfectPerfect by JWT

Agency: JWT
Date: Nov 2017
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In its latest bold film, Indian clothing brand Ginger from Lifestyle encourages young girls to defy labels and celebrate and embrace imperfections. The film questions the stereotypes which exist in the society like fair is equal beautiful and flat or fat body isn't good.

Short skirt and showing too much skin means a girl has no morals? The film aims to further empower girls to move beyond these labels and be confident with their own bodies and personalities.


Senthil Kumar: Chief Creative Officer

Priya Shivakumar: ECD, Writer

Creative Team: Pradeep Ravindran, Ashwin Lingan, Saagarika Shenoy

Servicing: Vigyan Verma, Arunava Sen, Sravani Rani.