HSBC: “Choose What You Love” by JWT

Agency: JWT
Client: HSBC
Date: Sep 2017
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HSBC rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.

The integrated campaign conceptualised by JWT Singapore in collaboration with Dru Chen, an aspiring young singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.


HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.

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E45: Millions by Havas

Added 16 August 2019
Agency: Havas
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