HSBC: advert-body-2 by JWT
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HSBC rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.
The integrated campaign conceptualised by JWT Singapore in collaboration with Dru Chen, an aspiring young singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.
Credits
HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.
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