Agency: JWT
Client: Heineken
Date: Nov 2018
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Sol has launched its new brand positioning Taste the Sun, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality.

The sun has always been integral to the brand’s heritage since its beginning in 1899, when the original master brewer, upon seeing a ray of sunlight hit the beer, crowned it ‘El Sol’, later becoming ‘Sol’. The new campaign puts a spotlight on the brand’s longstanding connection with the sun by showing how every moment can be revitalised by the power of sunlight. Taste the Sun encourages everyone to explore new possibilities and adventures out of the shadows and into the sunshine.