Vodafone: Ireland's Ball by JWT Folk

Agency: JWT Folk
Client: Vodafone
Date: Aug 2019
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Vodafone Ireland, the official sponsor of the Irish rugby team, has revealed 'Ireland’s Ball' ahead of the team’s departure to the Rugby World Cup in Japan.

Ireland’s Ball is a unique concept created by JWT Folk. As part of the Vodafone Team of Us campaign, a one of a kind rugby ball has been developed that celebrates the diverse fabric of modern Irish society. To celebrate the inclusive nature of rugby and its power to unite people in Ireland, Vodafone have taken what makes us all unique as individuals, and what unites us in sport and combined them. In partnership with Gilbert, they have created a world first ball grip that features the fingerprints of 32 people representing the 32 counties of Ireland. Ireland’s Ball will travel to Japan with the team as a symbol of the Team Of Us support for Irish rugby from fans all across Ireland.

The 32 people selected to contribute their fingerprint to Ireland’s Ball represent Irish rugby fans from every corner of the country. JWT Folk has created a number of assets to showcase the Ireland’s Ball concept including a content series, social and digital assets, along with a newly launched video which can be viewed here.


Client – Vodafone:

Head of Sponsorship and Business Brand - Gerry Nixon

Sponsorship Specialist, Brand and Communications – Jane Lawrence

Agency Credits

Creative Partner – Karl Waters

CEO - Abi Moran

Managing Director - Enda Kelly

Creative Director – Jonny Cullen

Creative – Michael Whelan

Creative – Jamie Whelan

Creative Technologist – Ed Leamy

Strategy - Rachel Haslam

Social & Content Strategy Director – Vivian Huynh

Account Director – Megan Kelly

Senior Account Manager – Lauren Murphy

Broadcast Director - Michael Cullen

Producer - Eric Brindley

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