Birds Eye: ‘We prep. You cook' by JWT

Agency: JWT
Client: Birds Eye
Date: Aug 2017
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The delicate, step by step craft of transforming the humble potato to a Birds Eye Deli chip is explored through six different worlds, in a new campaign going live this week developed by J. Walter Thompson Melbourne.

The ‘We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of making the product through a series of unusual characters.

From potato beautifiers and a Topiarist, to an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary in the Arctic, each were chosen for their unique skillset, and pictured in an equally unique environment.


Creative Agency Credits

Agency: J. Walter Thompson Melbourne

Executive Creative Director: Kieran Antill

Creative Director: Jess Lilley

Senior Creative: Katie Moore

Senior Creative: Nicholas Sellars

Senior Designer: Jess Van De Vlierd

Senior Planner: Brigitte Bayard

Group Account Director: Jessica Johnson

Account Manager: Emma Rutherford-Ward

Producer: Sandi Gracin

Production Company Credits

Production Company: The Pool Collective

Director: Simon Harsent

Executive Producer: Cameron Gray

Producer: Ian Ford

Director of Photography: Simon Ozolins

Music: Declan Harsent

Art Director: Jamie Morris

Wardrobe: Janai Anselmi

Post Production: Dave Whittaker, The Editors

Client Credits

Client: Birds Eye

Brand Manager: Laine Birnbaum

Marketing Communications Manager: Evonne Williams

Marketing Communications and Branding Manager: Justin Taylor

General Manager, Marketing: Suzanne Harman

Media Credits


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