UNICEF: Vaccinating the Vulnerable by Juniper Park\TBWA

Unicef Canada has launched a PSA campaign to raise awareness of the organization’s sophisticated efforts to help provide 2 billion Covid-19 vaccine doses to adults around the world.

It will run during World Immunization Week which is taking place on April 24- April 30, 2021, as the organization asks for donations.

Children have been the hidden victims of the pandemic. It has amplified the lack of access that they have to education, health care, nutrition, protection, and safe water around the world.

As a global leader in vaccinations, Unicef is responsible for vaccinating 40% of the world’s children. To spread awareness of how they are responding to the current crisis – which includes delivering vaccines to lower-middle income countries – and rally support around fair and equitable distribution globally, the organization worked with creative agency Juniper Park\TBWA to develop an action-orientated PSA.