Hasbro has teamed up with Jungle Creations to produce ‘If Monopoly was real life’, a humorous video that aims to promote the Monopoly game and encourage families to make time to play together as the holiday season approaches. The video is the second in a two part series, which has been produced by Jungle Creations’ in-house creative agency ‘Treehouse’ and distributed to its flagship Facebook community ‘VT’, which has over 24 million followers.
Playing on the common family feuds that tend to erupt over a game of Monopoly, the video follows the police interrogation of the Simmons family, who have been brought in for questioning to determine who has robbed the bank.
Interwoven with classic Monopoly frustrations and common player quirks, the mother, father and son are eventually eliminated as suspects with just the daughter, Emily Simmons, remaining. The video cuts to the lead investigator, DI Pascoe, emptying stacks of Monopoly money on the table, which were hidden inside Emily’s teddy bear. Upon further demands for an explanation of how the money got there, Emily, with an ice cold expression, slowly produces a white card from her pocket to the shock and dismay of the police officers; it’s a get out of jail free card.
OMD UK & Treehouse at Jungle Creations
Director - James Lord,
Producer - Matt Wilson,
Senior Creative - Ed Burgess, Treehouse at Jungle Creations
Creative - Asa Bradshaw, Treehouse at Jungle Creations
Account Manager - Cecily Melsom, Jungle Creations
Video Editor - Emma Baggott, Treehouse at Jungle Creations
Hasbro, Brand Manager - Ella Pleece
Hasbro, Marketing Manager - Sandrine Manigot
OMD, Social and Influencer Marketing Manager - Holly Hawkins
OMG, Planning Manager - Jotie Huggins
Script Writer: Seldom Differ