Hasbro: If Monopoly Was Real Life by Jungle Creations

Client: Hasbro
Date: Nov 2018
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Hasbro has teamed up with Jungle Creations to produce ‘If Monopoly was real life’, a humorous video that aims to promote the Monopoly game and encourage families to make time to play together as the holiday season approaches. The video is the second in a two part series, which has been produced by Jungle Creations’ in-house creative agency ‘Treehouse’ and distributed to its flagship Facebook community ‘VT’, which has over 24 million followers.

Playing on the common family feuds that tend to erupt over a game of Monopoly, the video follows the police interrogation of the Simmons family, who have been brought in for questioning to determine who has robbed the bank.

Interwoven with classic Monopoly frustrations and common player quirks, the mother, father and son are eventually eliminated as suspects with just the daughter, Emily Simmons, remaining. The video cuts to the lead investigator, DI Pascoe, emptying stacks of Monopoly money on the table, which were hidden inside Emily’s teddy bear. Upon further demands for an explanation of how the money got there, Emily, with an ice cold expression, slowly produces a white card from her pocket to the shock and dismay of the police officers; it’s a get out of jail free card.

Credits

Hasbro

OMD UK & Treehouse at Jungle Creations

Director - James Lord,

Producer - Matt Wilson,

Senior Creative - Ed Burgess, Treehouse at Jungle Creations

Creative - Asa Bradshaw, Treehouse at Jungle Creations

Account Manager - Cecily Melsom, Jungle Creations

Video Editor - Emma Baggott, Treehouse at Jungle Creations

Hasbro, Brand Manager - Ella Pleece

Hasbro, Marketing Manager - Sandrine Manigot

OMD, Social and Influencer Marketing Manager - Holly Hawkins

OMG, Planning Manager - Jotie Huggins

Script Writer: Seldom Differ

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