Byron: leaderboard-top-1 by Jungle Creations

Jungle Creations has partnered with Byron Burger to raise awareness of the brand’s new bun and Proper Burger, through a visually captivating original video featuring food at the heart of the creative.

Filmed from a top-down perspective, the video shows hyperrealist artist Howard Lee drawing incredibly realistic versions of the Proper Burger, a beef patty, salad garnish and french fries. The drawings are then shown next to the real food item and viewers are challenged to try and guess which is real and which is fake before Lee swoops in with a fork, spatula or finger to demonstrate which is real. To finish, Lee draws a plate, on which ‘New Bun, New Burger, Same Passion’ is written, and he places the real Proper Burger meal on the fake plate.

Distributed on Jungle Creations’ flagship Facebook community, VT, the video has generated buzz around the new burger, with viewers commenting and debating which item is real and which is drawn.