The Drum Awards Festival - Extended Deadline

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Date: Jun 2016
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Instead of male models Bergedorfer Bier has decided to use men who it believes are more representative of its target market. Shunning perfectly chiselled men, the ads feature guys tenderly embracing their beer bellies, like pregnant mums-to-be. A fitting tribute to the brand’s slogan ‘Brewed with Love’.

Credits

Executive Creative Director: Thimoteus Wagner, Jens Pfau, Tobias Grimm

Creative Director: Alexander Norvilas, Tobias Burger

Art Director: Alexander Norvilas

Copywriter: Tobias Burger, David Wegener

Additional Credits: Junior Project Manager: Tasja Oldach

Managing Director: Peter Stroeh

Account Director: Tobias Freundlieb

Junior Art Director: Maximillian Froeschner

Photographer: Ralph Hargarten