Bergedorfer: Brewed with Love by Jung von Matt
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Instead of male models Bergedorfer Bier has decided to use men who it believes are more representative of its target market. Shunning perfectly chiselled men, the ads feature guys tenderly embracing their beer bellies, like pregnant mums-to-be. A fitting tribute to the brand’s slogan ‘Brewed with Love’.
Credits
Executive Creative Director: Thimoteus Wagner, Jens Pfau, Tobias Grimm
Creative Director: Alexander Norvilas, Tobias Burger
Art Director: Alexander Norvilas
Copywriter: Tobias Burger, David Wegener
Additional Credits: Junior Project Manager: Tasja Oldach
Managing Director: Peter Stroeh
Account Director: Tobias Freundlieb
Junior Art Director: Maximillian Froeschner
Photographer: Ralph Hargarten
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