The Drum Awards Festival - Official Deadline

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Client: Joos
Date: Aug 2021
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Joos has launched its debut out-of-home (OOH) campaign across East London. Send Messages the Easy Way uses light humor to resonate with that all too familiar feeling of a dead phone ruining your night out. Aimed at millennials and gen-z, Joos' depicts the more imaginative ways a message can be communicated once your phone has died.

The campaign, displayed on billboards and bus stops in between Shoreditch and East London's most popular night-time spots are perfectly located to capture the attention of eager party-goers as they take to pubs, bars & clubs with their phone battery dwindling. The campaign was produced by Joos’ in-house creative team.



Evan Oliver, Head of Marketing

Nicola Reeves, Design

Squadron Venture Media