Publish your own content on The Drum

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Tiger Beer: Tiger Beer redesign by jones knowles ritchie

Client: Tiger Beer
Date: Apr 2017
Your Vote
Overall Rating
Opps, please vote again
70 votes

Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.