Budweiser: Light Up the FIFA World Cup by Jones Knowles Ritchie Shanghai

Client: Budweiser
Date: Jun 2018
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Budweiser China has released a collection of limited-edition World Cup beer bottles as part of the brand’s global sponsorship campaign.

The brand has launched eight unique bottle designs featuring the national colours of some of China’s favourite football teams, including England, Russia, Germany, France, Portugal, Argentina, Spain and Brazil.

The designs aims to celebrate the beer brand’s global sponsorship of the 2018 Fifa World Cup and will be available across 200,000 touch points in 25 cities in China and will feature in TV, OOH and in-store marketing activity.

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