Kraft Heinz: advert-body-2 by jones knowles ritchie

Date: Apr 2018

Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. Kraft Jif Jaf, a range of sandwich biscuits, wafers and butter cookies has been launched via a strategic partnership with Alibaba’s T-Mall e-commerce platform.

The launch is the result of 12 months of development between Kraft and independent creative agency Jones Knowles Ritchie (JKR) Singapore.