The Drum Awards for Marketing - Extended Deadline

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Date: Jan 2018
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In 2013 TSB was re-established to bring more competition to the market, with the mission to ‘make banking better for everyone’. Its new campaign, ‘Five Cats’, TSB aims to make consumers aware that they may be being taken for granted by the big five banks and encourages them to break free and find somewhere better.

Peter Markey, Marketing Director, states "With current account switching at an all-time low, TSB is taking its challenge to the big five banks. There’s never been a better time for us to ask people to take a look at their existing banking relationship and see if it’s working for them, if not, break free and find somewhere better."

This is part of a fully integrated multi-media campaign by Joint, Studio AKA and the Dentsu Aegis Network. The campaign breaks on Monday 22nnd January.

Credits

Joint, Studio

AKA

Dentsu Aegis Network